The Product Marketing Coordinator is a key support role in our product-driven organization. The incumbent will support market assessments, competitive intelligence reporting as well as analyze and recommend improvements for new product growth. This person must have a strong understanding of product economics, as well as an ability to analyze different product-related data sets to reach conclusions that contribute to growth. This position requires close collaboration with the Marketing/Product colleagues around the world, Sales, Operations and Finance.

ROLE AND RESPONSIBILITIES

• Working with cross-functional teams: Assisting in cross-functional coordination for major product releases

• Conduct thorough research to identify market trends and determine potential opportunities

• Monitor competitors, identify strengths and weaknesses to inform product development strategies.

• Track and analyze new product data, identifying areas for improvement or growth opportunities and to create and share these insights monthly within the first 90 days of a new product launch

• Create and maintain product spec sheets, as well as product master data

• Share product assets (copy, features, enhanced content + specs) to Sales teams based on retailer-specific requirements (online and/or Brick & mortar)

• Tracking and organizing user feedback/reviews on top ecommerce platforms (Amazon, Walmart, Target)

• Lead the product creation process by submitting item request forms through our project management system as well as any new item pricing approval submission forms

• Support Product Managers with new item follow ups and packaging artwork approvals

• Coordinate with departments (Sales, Operations and CSR) to ship new product or packaging samples globally

• Create Purchase Orders for all Product team invoices and track expenses in budget tracker

• Contribute to sales line review presentations for sales pitches

• Add new products to the Bazaar Voice catalogue upon launch

• Review customer questions through Bazaar Voice application to help answer and uncover product issues

• Help with review programs by working with Stellar / Wholescale programs for product review seeding

REQUIREMENTS

• Bachelor of Commerce or Administration, Product or Brand Management (or in progress)

• 1-2 years’ experience in product marketing or product management

• Results focused and an analytical thinker with a background in data analysis

• Excellent understanding of the full marketing mix (product, price, promotional, place)

• Strong analytical skills and data-driven thinking, background in Finance or Pricing a strong asset

• Up to date with latest trends and product management / product launch best practices

• Performance-driven individual with an ease of working with data and metrics and BI models

• Excellent communications skills with an ability to translate data into actionable insights

• Experience with MS PowerPoint, Excel and Word a must

• Experience with product master data, item initiations and maintenance, considered a bonus

• Knowledge of French and English required as this role collaborates with internal and external stakeholders across the world.

***Contrat Temporaire de 15 mois***