Opportunity

Reporting to the Director of Legislative Services, the Communications Advisor is responsible for preparing and coordinating all external corporate communications, including social media, print material and media releases, and marketing and promotion of special projects and activities. Position Responsibilities

• Prepare communication messages in a variety of formats to ensure a broad reach; include design aspects to improve clarity.

• Prepare and issue media releases on emergent topics to the local media; provide quotes, answer additional questions, and provide additional information upon request.

• Provide support and direction to the Mayor and CAO, and other Directors and departments for the development and distribution of communications and marketing material. Make recommendations for training as needed (i.e. media training).

• Lead the management and promotion of the Muskoka Lakes community engagement platform (Engage Muskoka Lakes) to receive public input on projects; train leaders and internal liaisons on how to optimize the use of the platform.

• Responsible for the overall effectiveness of the website; ensure regular updates, maintenance and enhancements are completed, reviewing internal submissions for message clarity and tone.

• Oversee the social media program; monitor outlets and respond to comments, ensure the most effective tools and channels are used to distribute content.

• Regularly communicate directly with the public through community groups and associations and other channels to maintain positive relationships and ensure strong engagement. Respond to public inquiries regarding initiatives and activities.

• Act as Township Emergency Information Officer in the event of a declared emergency in order to keep the public informed.

• Ensure effective project management of assigned projects, which include corporate brand and communications strategies and related policies.

Knowledge, Skills and Experience

• Post-secondary degree/diploma in English, public relations, marketing, communications or related discipline.

• Minimum of 3 years' experience in a communications role; municipal experience an asset.

• Demonstrated ability to develop communications products, including print, web-based, and multi-media.

• Strong computer graphic design skills using Adobe InDesign or similar, web content editing using iCreate an asset.

• Well-developed media relations skills in a political setting and knowledge of current communications techniques and practices.

• Strong organizational skills to be able to manage multiple projects under tight deadlines.

• Strong knowledge and understanding of the local area is an asset.

• Proficient in Windows and Microsoft Office applications, presentation and database software, and web-based technology, including social media applications.

• Valid Class G license with a satisfactory drivers abstract and reliable vehicle to use on corporate business.