Director, Digital Fundraising
- Toronto
About
Part of University Health Network (UHN), Canada’s #1 hospital, UHN Foundation raises funds for research, education and excellence in patient care at Toronto General and Toronto Western hospitals, Toronto Rehab and The Michener Institute of Education at UHN. Our donor community is UHNITED to help us change the status quo of healthcare – helping recruit and train the brightest medical minds from around the world, develop new treatments for disease, and advance bold medical research.
UHN’s Toronto General Hospital has been ranked the #3 hospital in the world on Newsweek’s 2024 World’s Best Hospitals list, citing our leadership in transplantation, cardiac and vascular care, and surgical innovation. UHN is the only publicly funded hospital in the top five – also making us the world’s #1 publicly funded hospital.
The Foundation´s vision and mission is to enable global leadership and innovation in health by developing strong relationships with UHN stakeholders. We are committed to supporting UHN's vision to create a healthier world by embodying our values of integrity, accountability, collaboration and inclusion.
Together with our donors, we are helping Canada’s #1 hospital reimagine healthcare.
Position Summary
The Director, Digital Fundraising is responsible for leading the Foundation’s enterprise-wide digital fundraising strategy to drive revenue growth, optimize donor conversion, and enhance digital performance across all giving programs. This role sets the vision and roadmap for digital revenue generation, working closely with cross-functional teams—including Marketing, IT, and fundraising teams—to deliver integrated and high-performing donor journeys.
As a senior strategic leader, the Director owns digital fundraising performance and optimization frameworks while supporting the organization’s broader digital maturity. They lead a culture of testing, digital innovation, segmentation strategy, and cross-team capability building to meet evolving donor needs and ambitious fundraising goals. This role is a subject matter expert on digital fundraising who balances best practice and innovation to stay ahead of digital marketing trends.
The Director manages a team of three and is a thought partner and strategic collaborator to both internal colleagues and external digital agencies.
Key Responsibilities
Strategy & Revenue Growth
Conversion Optimization (in collaboration with Marketing)
Cross Functional Collaboration
Data, Insights & ROI
Leadership & Capability Building
Vendor & Partner Management
Qualifications & Experience
Key Competencies for Success
To thrive in this role, the Director, Digital Fundraising should demonstrate the following competencies:
Strategic Mindset – Anticipates future trends and aligns digital strategies with long-term organizational goals.
Tech Savvy – Embraces and leverages emerging technologies to drive innovation and performance.
Innovation Management – Fosters a culture of experimentation and continuous improvement across digital fundraising.
Drive for Results – Maintains focus and determination to meet and exceed fundraising goals.
Process Management – Designs and continuously improves digital processes that enhance efficiency, donor experience, and measurable outcomes.
Collaborates – Builds strong cross-functional relationships to ensure alignment and integration across teams.
Persuades – Influences others through data-driven insights, compelling narratives, and strategic reasoning.
Political Savvy – Navigates organizational dynamics to build support and deliver outcomes in a complex environment.
Business Acumen – Applies understanding of the broader fundraising and digital landscape to make effective decisions.
Problem Solving – Uses logic, analysis, and data to identify and resolve issues and optimize strategies.
Builds Effective Teams – Creates a positive, high-performing team culture that enables development, innovation, and shared accountability.
Integrity and Trust – Acts with honesty, candour, and consistency; earns the trust of colleagues and partners through ethical and transparent leadership.
Work Environment
Alongside competitive salaries, we offer an extensive benefits package, flexible work arrangements, growth and development opportunities, defined benefits pension plan, birth parent/parental leave top-up, extended long weekends around statutory holidays and more.
University Health Network thanks all applicants; however, only those selected for an interview will be contacted. UHN has a diverse workforce and is an equal-opportunity employer.