About us
Part of University Health Network (UHN), Canada’s #1 hospital, UHN Foundation raises funds for research, education and excellence in patient care at Toronto General and Toronto Western hospitals, Toronto Rehab and The Michener Institute of Education at UHN. Our donor community is UHNITED to help us change the status quo of healthcare – helping recruit and train the brightest medical minds from around the world, develop new treatments for disease, and advance bold medical research.

UHN’s Toronto General Hospital has been ranked the #3 hospital in the world on Newsweek’s 2024 World’s Best Hospitals list, citing our leadership in transplantation, cardiac and vascular care, and surgical innovation. UHN is the only publicly funded hospital in the top five – also making us the world’s #1 publicly funded hospital.
The Foundation´s vision and mission is to enable global leadership and innovation in health by developing strong relationships with UHN stakeholders. We are committed to supporting UHN's vision to create a healthier world by embodying our values of integrity, accountability, collaboration and inclusion.

Together with our donors, we are helping Canada’s #1 hospital reimagine healthcare.

Position summary
UHN Foundation is seeking a motivated and experienced individual to support the strategy and execution in a growing direct response portfolio. The Development Officer, Email Marketing is responsible supporting the donor email journey for donors within this portfolio, as well as working collaboratively across the organization to support the overall email marketing program at UHN Foundation.

The Development Officer, Email Marketing is a subject matter expert in email marketing. It is an exciting time to join UHN Foundation. This new role will play an important part in supporting the Foundations strategic priories as we look to improve donor conversion and retention, increase online revenue and focus on unrestricted giving using data-based decision making.

Responsibilities
Revenue Generation

• Oversee the development and implementation of email to engage direct response one-time and monthly donors that support lead generation, donor acquisition and donor renewal to grow the donor file and increase long term value.
• Provide oversight on email segmentation in order to maximize fundraising ROI. This includes identification and management of appropriate opportunities to target various segments, including acquisition, active and lapsed donors.
• Work collaboratively across the foundation to foster integration and provide engaging and seamless donor journeys.
• Provide subject matter expertise across the foundation to support organization wide initiatives.

Data and Reporting

• Monitor and evaluate email performance, including preparing and sharing ongoing results reports to improve program KPIs, with an overall lens on industry benchmarks.
• Establish organizational benchmarks and work across the organization to ensure teams are adhering to best practice for email marketing
• Establish protocols for how email marketing should be used across the organization
• Draw observations based on data trends to improve program strategy and executions
• Work closely with the Manager, Direct Response and Manager, Digital to assess and adjust results being tracked, working with the operation teams on opportunities to build comprehensive and meaningful report templates.

Administration

• Ensure that all relevant data and actions are entered/coded in Raiser’s Edge in a timely manner
• Ensure all files related to Direct Response are maintained and in good working order
• Manage invoice tracking and fulfillment for Direct Response programs
• Performs other duties as assigned or requested
  

Requirements

• A relevant 4-year degree or, a relevant 3-year degree/diploma combined with a professional certification or, an equivalent combination of formal education and relevant experience
• 3-5 years of experience working with senior professional fundraising staff and volunteers.
• Strong knowledge of email marketing for non-profits
• Demonstrated track record of delivering against goals
• Ability to set priorities, demonstrate a positive attitude, troubleshoot and problem solve independently using sound judgement.
• Strong interpersonal skills and adept at using tact, diplomacy and discretion with donors, agency partners, suppliers and Foundation and hospital staff
• Experience using data to analyse results and using data-driven insights to inform strategy and decision making
• Experience working in with Luminate Online, Raiser’s Edge and proficient with Microsoft Office Suite (Excel, Word, PowerPoint).
• Excellent oral and written communication skills
• Experience working in dynamic or complex organizations is an asset
• Model UHN Foundation values: collaboration, integrity, accountability and inclusion
• Commitment to inclusion, diversity, equity, accessibility and anti-racism (IDEAA) and how it relates to the workplace and across our hospitals, as well as our diverse community of donors.
  

Work environment

• Collaborative, fast-paced, service and results oriented environment
• The Foundation has a hybrid work model. Staff will be required to have a safe home office set-up 3-4 days per week and will be in office for 1-2 days per week, (specifics to be planned with your manager.)
• Ability to work cooperatively with colleagues in all positions throughout the Foundation
• Shared commitment and support of the overall Foundation goals

Alongside competitive salaries, we offer an extensive benefits package including a Health Spending Account (HSA), flexible work arrangements, growth and development opportunities, defined benefits pension plan, birth parent/parental leave top-up, extended long weekends around statutory holidays and more.

University Health Network thanks all applicants; however, only those selected for an interview will be contacted. UHN has a diverse workforce and is an equal-opportunity employer.